The change, which was not evident on the web site on Sunday afternoon, adopted Musk’s current admission that promoting income stays almost half of what it as soon as was. And Twitter’s money movement has been adverse because of that and its heavy debt load.
“Interim X brand goes dwell later at this time,” Musk stated on Twitter including that “X.com” would now redirect to Twitter’s web site.
Musk’s X Corp owns Twitter.
The billionaire stated in a Sunday publish he wished to vary Twitter’s brand and polled his tens of millions of followers whether or not they would favor altering the location’s colour scheme from blue to black.
He posted an image of a stylized X towards a black outer space-themed background.
“And shortly we will bid adieu to the twitter model and, regularly, all of the birds”, he stated. The corporate stated it might be commenting on the adjustments later.
Below Musk’s tumultuous tenure since he purchased Twitter in October, the corporate has modified its enterprise identify to X Corp, reflecting the billionaire’s imaginative and prescient to create a “tremendous app” like China’s WeChat.
In April, Twitter’s legacy blue chicken brand was quickly changed by Dogecoin’s Shiba Inu canine, serving to drive a surge within the cryptocurrency’s market worth.
The corporate got here beneath widespread criticism from customers and advertising professionals when Musk introduced early this month that Twitter would restrict what number of tweets per day numerous accounts can learn.
The day by day limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups inside 5 days of its July 5 launch.