Elon Musk removes large, flashing X signal after furore

San Francisco: The corporate previously referred to as Twitter eliminated a towering, blinking X from atop its San Francisco headquarters Monday after the rebranded tech agency tangled with metropolis officers over the controversial signal.

The X, put in on the roof of the corporate’s downtown workplace final week, was a part of proprietor Elon Musk’s bid to rebrand the troubled social media large to the twenty fourth letter of the alphabet.

However native residents had complained in regards to the sensible flashing lights emitting from the signal at evening. Some additionally complained about security, suggesting the signal – which had loomed over the constructing’s edge – didn’t seem securely anchored to the roof.

San Francisco’s Division of Constructing Inspection and Metropolis Planning obtained 24 complaints in regards to the signal, together with considerations about its “structural security and illumination,” company communications director Patrick Hannan advised AFP.

“This morning, constructing inspectors noticed the construction being dismantled,” Hannan mentioned.

The proprietor of the property the place X is renting workplaces should pay the price of permits to put in and take away the signal, in addition to the price of town’s investigation, based on Hannan.

A constructing inspector following up on a criticism first went to the tech agency’s headquarters on Friday – however was not allowed onto the roof to verify the signal, based on the criticism posted on a metropolis web site.

As an alternative, an X consultant advised the inspector that the construction was “a short lived lighted signal for an occasion,” the criticism confirmed.

A second try by an inspector to verify the signal was additionally rebuffed on Saturday, based on town.

Town despatched X a discover of violation warning that it wanted correct permits for the signal.

When contacted by AFP in regards to the criticism, X replied with an automatic message saying it could reply “quickly.”


Musk has disregarded the backlash to the signal and to the rebrand normally, responding with a laughing emoji to at least one X consumer’s submit in regards to the metropolis being at odds with him over the brand new signal.

The billionaire killed off Twitter’s globally recognizable chook brand early final week as he rebranded the corporate he hopes to show right into a super-app impressed by China’s WeChat, which might operate as a social media platform and likewise supply messaging and funds.

Since Musk purchased Twitter for $44 billion final October, the platform’s promoting enterprise has collapsed as entrepreneurs soured on Musk’s administration type and mass firings on the firm that gutted content material moderation.

In response, he has moved towards constructing a subscriber base and pay mannequin in a seek for new income.

Staff final week had been stopped whereas eradicating the Twitter signal and blue chook brand from the headquarters as a consequence of an absence of correct permits. It was additionally gone Monday.

A gaggle of former Twitter staff who misplaced their jobs when Musk took over mentioned in a federal civil go well with filed towards the corporate in Could that the billionaire made it clear that he didn’t intend to pay bills comparable to hire or severance packages.

An lawyer for Musk was overheard crudely insulting San Francisco at one level, contending it was unreasonable for landlords to count on Twitter to pay hire given dwelling situations, the go well with maintained.