Elon Musk picks fan-submitted design as new Twitter emblem in abrupt shift

Washington: Elon Musk has chosen the brand new emblem for Twitter, changing its signature blue hen with a stylized X as a part of the billionaire’s imaginative and prescient of reworking the 17-year-old service into an every part app.

It solely took 24 hours. Late on Saturday, Musk invited his 149 million followers to recommend an X emblem, then selected one of many designs and made it his new profile image. He confirmed in responses to followers that he intends to undertake it as an interim design, which “most likely modifications later, definitely can be refined.”

The graphic was later projected on Twitter’s San Francisco workplaces and adopted as a background picture by Chief Government Officer Linda Yaccarino, who tweeted her help and a photograph of the multistory X.

Whereas crowdsourcing the brand, Musk modified his profile data to learn “X.com,” an online tackle that now redirects to corresponding person pages on twitter.com. The transfer is a part of a broader overhaul that can see all acquainted “Twitter” and hen branding stripped away, he stated.

Twitter’s blue insignia is acknowledged far past the boundaries of the social platform: web sites and apps have for years supplied sharing instruments to tweet straight, and the brand has been imprinted in US historical past because of the proclamations of former US President Donald Trump on the service.

The abrupt change comes as Twitter faces a steep decline in promoting {dollars} and a brand new rival in Meta Platforms Inc.’s Threads, a service that racked up 100 million customers inside 5 days of launching this month. The debut of Threads was greeted with derision by Musk, who’s accused it of being a copycat service on account of its similarities to Twitter.

The billionaire’s acknowledged intentions for Twitter have fluctuated over time, having initially began as a quest to remove bots on the service and protect free speech. He has since talked about Twitter as an accelerant for delivering X, his imaginative and prescient for an everything-app akin to Tencent Holdings Ltd.’s WeChat.

In supporting tweets on Sunday, recently-appointed Yaccarino defined that X is envisioned as an AI-powered “international market for concepts, items, companies and alternatives.” It might embrace funds and banking alongside audio, video and messaging.